Crowdtap, a New York-based network for brand influencer communities, has raised $7m in Series A Funding.
The round was led by Foundry Group, with participation from GSA Venture Partners and Mr Youth, a social marketing agency that incubated Crowdtap and provided $3m in seed funding.
The company intends to use the funds to build out the current sales team, scale the engineering team and fill other key operational and product positions (http://crowdtap.it/jobs/).
Led by founder and CEO Brandon Evans, Crowdtap provides a platform for brands to identify, centralize and activate its key consumers to help improve product development and advertising and drive word-of-mouth marketing. The network, which has a growing member base of more than 150,000 “Crowdtappers,” enables brands to recruit consumers from their existing Facebook, Twitter and CRM channels.
Since the launch of the beta platform in August 2010, Crowdtappers have completed more than 4.6 million brand actions in the form of polling, online panels, social sampling, and others.
The company is currently working with brands across a variety of industries including Old Navy, AMEX, Pinkberry, MSN, Diageo and Bing, with top PR, creative and digital agencies including Weber Shandwick, GolinHarris, Kirshenbaum Bond Senecal + Partners and Mullen.