Action Receives Majority Investment from 3i

Action, a Zwaagdijk-Oost, the Netherlands-based retailer, has received a majority investment of undisclosed amount from 3i.

The investment, which was made by 3i and some funds managed by the private equity firm, will support the company’s international growth. Action aims to accelerate its expansion in the Netherlands, Belgium, Germany and other countries.

Established in 1993, Action has a wide and varied product range that includes household and office supplies, cosmetics, food, toys, textiles, glass, porcelain and pottery, seasonal, decorative and DIY. The company currently has more than 250 stores across the Benelux and Germany and more than 7,000 employees.

In conjunction with the transaction, Ronald van der Mark will become Chairman of Action’s Management Board.



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