Marketfish, a Seattle, WA-based comprehensive platform for list-based marketing campaigns, raised $4.5m in its first external funding.
The round was co-led by Rustic Canyon Partners and Javelin Ventures.
This investment brings the total amount raised by the company to date to approximately $7.5m.
Marketfish plans to use the funds to grow its sales team, build out its offerings for small and medium-sized businesses and increase its training and services offerings.
In conjunction with the funding, Jed Katz, managing director of Javelin Ventures, will take a seat on Marketfish’s board of directors joining CEO Dave Scott, Neal Hansch of Rustic Canyon Partners, angel investor Jack Breese, and Razorfish Chairman Clark Kokich.
In addition, KBM Group CEO Gary Laben will join as a new adviser.
The company has also hired privacy and deliverability expert David Fowler on as Chief Privacy Officer. Mr. Fowler will define and oversee Marketfish’s privacy policies and strategies for maximizing email deliverability to the inbox.
Founded in 2008, Marketfish provides approximately 350 clients, including agencies and enterprises, with a cloud-based lead generation platform designed to simplify and speed up the process of creating and managing permission-based email marketing campaigns. The solution also enable users to track performance using real-time data.
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