Coupons.com, a Mountain View, CA-based provider of digital coupons including online printable, social, mobile and loyalty card promotions, received a $200m financing from institutional investors.
Coupons.com intends to use the proceeds to further accelerate growth. According to a written statement, up to $100m will be used to facilitate liquidity for employees and early investors. The company plans to hire an additional 100 employees in 2011 across its engineering, sales and client marketing departments, deploy new tools for smaller companies, further develop digital, social and mobile coupons, expand internationally and make acquisitions.
Founded in 1998 and led by CEO Steven Boal, Coupons.com is at the centre of a digital network comprised of tens of thousands of websites across the Internet, including retailer sites that span 46,000 store locations, as well as affiliate publisher’s sites. The network also includes consumer electronics, shopping carts and kiosks, as well as apps. For publishers, the company offers solutions to monetize website traffic, including branded microsites, and Brandcaster, a self-service coupons syndication platform.
Clients include top consumer packaged goods brands (Clorox, General Mills, Johnson & Johnson, Kellogg’s, Kimberly-Clark, and Kraft Foods), restaurant, toy and entertainment companies, as well as top retailers (A&P, CVS, Duane Reade, H-E-B, Kmart, Kroger, Safeway and Walgreens).