Copious, a San Francisco, California-based newly launched social commerce company focused on introducing greater transparency and deeper relationships into the process of buying and selling online, has raised $2m in seed funding.
Investors include Foundation Capital, Google Ventures, Embarcadero Ventures, BlackBerry Partners Fund, Social Leverage, Tim Kendall, Alison Rosenthal, Gery Gomez, Fenwick & West, Michael Lazerow, and Buddy Media.
The company’s marketplace, Copious.com, just launched in beta, uses authenticated identity and other features to help buyers and sellers understand more about each other, and to help sellers more effectively showcase their expertise. It introduces a number of new social mechanics around pricing, following, and sharing to help buyers discover new products and help sellers drive conversions. The “Copious signal” will enable sellers to showcase their expertise to buyers in terms of previous transaction history, buyer feedback, presence on and participation in social media platforms like Twitter, eBay, relevant product forums, personal blogs, etc..
Founded in January 2011 by former Mobshop CEO Jim Rose, Critical Path VP of mobile strategy Rob Zuber, and former Facebook head of marketing Jonathan Ehrlich. Copious is now launching with a select group of sellers, focused initially on the handbags category and featuring sellers like eBags, Malababa, Ritzy Ragz, etc.
The company is currently hiring (http://corporate.copious.com/jobs).