Allegiance, a South Jordan, UT-based provider of Voice of Customer Intelligence technology and services, has closed a $12m Series B funding.
The round was led by new investor El Dorado Ventures, with participation from Rembrandt Venture Partners and existing investor Allegis Capital.
The company intends to use the funds to accelerate the development of new product capabilities and services to automate data analysis and delivery of customer insights, as well as expand its sales and marketing efforts.
Led by president and CEO Adam Edmunds, Allegiance helps companies make better decisions combining any form of Voice of the Customer (VOC) data with any operational data (CRM, financial, etc.).
The company’s multi-channel feedback collection includes ad-hoc, transaction, relationship, and customer experience surveys, solicited feedback through Web sites and phone, and unsolicited, unstructured feedback from social media.
Customers include EMC Corp. and JetBlue Airways, among the others.