Act-On Software, a Beaverton, Oregon-based provider of cloud-based integrated marketing platforms, has closed a $10m Series C funding.
The round was led by Trinity Ventures, with participation from existing investors US Venture Partners, Voyager Capital, and Cisco Ventures.
Act-On intends to use the funds to expand its marketing, global sales and service teams. The company recently opened its UK sales subsidiary in partnership with Pipedream Marketing. The new capital will also enable Act-On to further increase its product development and initiatives.
Founded by CEO Raghu Raghavan, the company provides a cloud-based, integrated marketing platform, which is designed to accelerate the execution of multi-channel online marketing campaigns by automating critical marketing tasks, and by providing graphical analytics and reports in real-time. It integrates with widely used applications such as Webex and Salesforce.com.
Act-On also offers “crowdsourcing” suggestions from its customer base.
The company currently has over 250 active customers (SMBs and small marketing departments within large organizations) spanning all industries.