TurningArt, a Cambridge, MA-based online e-commerce site that provides customers the ability try artwork in their home before they buy, has secured $750k in seed funding.
The round was led by NextView Ventures, with participation from Northeast investors including Niraj Shah and Steve Conine, Thomas Lehrman, and Will Herman.
In conjunction with the funding, David Beisel, a Partner of NextView, joined TurningArt’s Board of Directors.
The company intends to use the funds to build its team and expand its service for consumers.
Launched in August 2010 by CEO Jason Gracilieri, TurningArt allows customers to rotate prints of contemporary artists in their home or office as long as they like, with the option to purchase them whenever they want. Every dollar spent earns credit towards the purchase of an original work of art. The company works directly with emerging artists across the US, and has subscriptions plans that start at just $9.99/month.