The company intends to use the capital to continue to expand in Europe. In conjunction woth the transaction, Michael Elias, Managing Director at Kennet, and Hillel Zidel, Director at Kennet, will join Next Performance’s board.
Launched in 2008 and led by CEO Vincent Karachira, Next Performance provides brands and large retailers with online retargeting and audience targeting services. It works with ad exchanges, networks and exclusive publishers using its proprietary optimization technology.
The company has 500 clients in France, UK, Germany, Austria, Netherlands, Switzerland, Belgium, Italy, Spain, and Portugal.