MySocialNightlife.com, a web-based technology platform for the nightclub and bar industry, has raised seed funding from an undisclosed angel investor.
The company intends to use the funding to formally launch public beta trials for key constituent groups, which include Los Angeles, California, and Las Vegas, Nevada nightclub, bar, and event venues. For the past twenty-four months, MySocialNightlife.com has been testing its platform among nightlife enthusiasts in order to understand the behavior of the industry’s target demographic.
It allows users to manage and engage other nightlife-enthusiasts in a social networking environment, access to an up-to-date database of venues, DJ appearances, promotions, and live events, share their experiences and location updates with those outside the MySocialNightlife.com platform through syncing capabilities with key social networks.
The platform also enable to manage guest lists, table reservations, view and analyze reports on guest and table sales performance as well as on promoter and VIP host performance, improve customer service and follow up opportunities through message automation, track visitors, and offer incentives for return customers.
By the next Summer, the company plans to release an iPhone mobile application, which will include location-based technology and social media features.