GreenRoad, a Redwood City, CA-based provider of fleet driver performance and safety management solutions, has received $13m in equity financing from existing investors.
The funds will enable the company to accelerate its expansion.
In addition to the funding, Jim Heeger, a Silicon Valley veteran, has joined as president and CEO. He was most recently CEO of PayCycle and senior vice president of Adobe’s Creative Professional business unit. Prior to Adobe, Heeger was senior vice president and general manager of Intuit’s Small Business division.
GreenRoad also added Tanya Roberts as senior vice president of marketing. She previously served at PayCycle, SugarSync, Fotiva and Intuit.
The company offers solutions and services designed to maximize driving safety and efficiency. Its real-time driver performance management solution includes a fleet management website reporting on overall safety performance as well as detail by driver, vehicle or route; individual web accounts for each driver providing insights into personal performance; an in-vehicle system measuring over 120 maneuvers and providing real-time, in-cab driver performance feedback, and a web-based training and coaching portal for drivers and managers.
GreenRoad serves customers including First Group, Ryder, Iron Mountain, Securitas Mobile, Mastec, Arctic Glacier, DuPre Logistics and Quickway Carriers.
GreenRoad has offices throughout the U.S. and U.K. and Israel.