StylistPick, a London, UK-based monthly membership eCommerce site, raised $8m (£5m) in Series A funding.
The round was co-led by Accel Partners and Index Ventures.
The company intends to use the funds to diversify categories, expand geographically and increase sales and marketing efforts.
As part of this financing, Robin Klein from Index and Sonali De Rycker from Accel will join StylistPick’s board.
Founded in 2010 by CEO Felix Leuschner, the company received an initial seed funding from Index Seed and angel investors Stefan Glaenzer, Alex Zubillaga and Robert Dighero.
After signing up, the site allows members to take a short quiz to identify their fashion profile. They then receive each month an email with tailored recommendations of shoes and bags that match their taste, as chosen by fashion personalities and professional stylists. Customers can buy their favourite items for £39.95 each, shipping included, or skip the month.