SocialFlow, a New York-based social media optimization platform, has raised $7m in Series A funding.
The round was led by Softbank, with participation from Softbank NY, RRE Ventures, Betaworks, Highline Venture Partners, AOL Venture Partners, SV Angel and other business angels.
The company intends to use these resources to continue to develop its publishing platform, which selects and automatically sends tweets that audiences will find most useful, interesting and relevant, resulting in greater clicks on links, retweets, mentions and followers.
SocialFlow’s current client base spans a wide range of industries and includes media companies retailers and well known brands, including The Economist, eMusic and the New York Public Library.
A betaworks company created in 2010, SocialFlow is available as a hosted application, which offers optimized publishing, insight and analytics designed to help inform editorial and marketing programming, and tools to engage with followers. An API is available to developers seeking to integrate SocialFlow’s optimized publishing functionality into publishing platforms and content management systems (http://developer.socialflow.com).