Mediastay, a Paris, France-based provider of online game monetization solutions, raised €15m ($21,5m) in Series B funding.
Investors include Iris Capital and Idinvest Partners (formerly AGF Private Equity).
The company intends to use the funding to grow its audience, especially through the launch of new web sites, Facebook and mobile applications, and to continue to develop its activities in Europe and
in the United States. Mediastay also plans to explore external growth opportunities and strengthen its existing team.
Founded in 2000 by Eric Bennephtali, Jonathan Zisermann and CEO Jérôme Balmes, and backed by HighCo and Turenne Capital, Mediastay is an online sweepstakes (Kingolotto.com, Luckysurf.com) and casual games (Yacado.com, Diamondsquest.com) publisher. Games are monetized by lead generation through the company’s own offer-based payment solution and by microtransactions.
Mediastay’s technologies are used on its own web sites, third-party partner web sites as well as on Facebook applications.
The company has over 60 employees based in Paris, Brussels and San Francisco.