MarketShare, a Los Angeles, California-based cross-media analytics company that enables global marketers to optimize their marketing resource allocations, has received a$32m investment from Elevation Partners.
The company intends to use the capital to accelerate its organic growth, make strategic acquisitions, expand in Asia-Pacific and EMEA, and invest in innovation around analytics, predictive models, and its cloud-based suite of analytic products.
In conjunction with the investment, Adam Hopkins, Principal at Elevation Partners, has joined MarketShare’s board of directors.
Founded in 2005 and led by co-CEOs Wes Nichols and Jon Vein, the company has developed a platform that provides a combination of technology, data, modeling and business intelligence solutions, which are designed to help marketers drive demand across all media, sales, price and distribution decision points.
MarketShare recently expanded its international operations in the U.K. and Japan in order to better serve its multinational clients, and entered into a variety of strategic data- and marketing-driven partnerships with companies like TRA, Inc. and [x+1].
It also acquired JovianDATA, a marketing business intelligence and data analytics technology firm, and MarketingNPV, a specialized strategy and technology company that provides processes and dashboarding tools to benchmark and improve marketing performance.
The company has offices in San Francisco, New York, London, Tokyo and Bangalore.