Crisp Media, a New York-based cross-platform rich media advertising company, has raised $6m in growth capital.
Existing investors Meritage Funds and Intel Capital were joined in the financing by Singapore’s global fund EDBI.
The company intends to use the funds to expand internationally and continue to grow its recently introduced self-service ad management platform, called Crisp Engage, which is designed to enable agencies to build, manage and measure rich media advertising campaigns on connected devices.
Crisp intends to locate its Asian headquarters in Singapore.
Led by CEO Boris Fridman, Crisp Media delivers mobile display advertising campaigns across premium publishers such as CBS, CNN, ESPN and Yahoo!; and top ad networks like Jumptap, Millennial and Mojiva. Cusotmers include brands such as GM, Ford, Toyota, VW, IBM, Intel, HP, P&G, Unilever and Coca-Cola.