TidalTV, a Baltimore, MD-based video advertising, optimization, and yield management solutions provider, has raised more than $30m in financing.
The round was led by New Enterprise Associates (NEA), with participation from other existing investors Comcast Interactive Capital and Valhalla Partners.
The company intends to use the new funding to expand its technology into new global markets throughout 2011 and deploy its proprietary ad decisioning solutions into new multi-screen applications for advertisers, media agencies and publishers.
Launched as a technology platform in late 2007, TidalTV is led by Chairman & CEO Scott Ferber, who is applying complex optimization mathematics to the management and delivery of video advertising campaigns.
“This infusion of capital will advance TidalTV’s position as a leader in video-based advertising solutions for advertisers and publishers through investments in premier human capital, expansion into new global markets and the development of innovative product suites”, he said.
The company’s proprietary technology is designed to use data and mathematics to guarantee delivery of a brand’s message against a target demographic, and allow content creators and publishers to monetize audiences across demographic segments. TidalTV has deployed its technology for online video, mobile video and addressable television, and is working to expand its reach to all possible video delivery platforms.