SocialVibe, a Los Angeles, CA-based digital advertising technology company, has secured $20m in equity financing.
The round was led by new investor Norwest Venture Partners, with participation from existing investors Redpoint Ventures, Jafco Ventures and Pinnacle Ventures.
The company intends to use the capital to expand globally.
In conjunction with the funding, Jeff Crowe from Norwest Venture Partners will join SocialVibe’s Board of Directors.
Through its platform, the company delivers engagement advertising where consumers are most receptive to participating, such as while playing a social game, donating to charity, obtaining virtual currency or accessing premium content. Ad units are integrated into leading social and mobile sites, such as Pandora, Causes, Huffington Post and Zynga’s network of social games. SocialVibe also powers engagement advertising on eight of the top 10 apps on Facebook.
Clients include GE, Best Buy, Disney, Nestle, McDonalds, Coke, American Express, AT&T and Toyota.
SocialVibe operates offices in Chicago, New York, and London.