MyLikes, a San Francisco-based company operating a social advertising platform that connects social publishers on the web with advertisers, has secured $5.55m in Series A funding.
The round was led by Khosla Ventures, with participation from Metamorphic Ventures, LightSpeed Partners and KickLabs.
The company intends to use the capital to expand its product offering.
In conjunction with the funding, Alex Kinnier, partner at Khosla Ventures, and Paul Buchheit, founder of FriendFeed and Gmail and partner at Y! Combinator, joined MyLikes’ board of directors.
Founded by Bindu Reddy and Arvind Sundarajan, MyLikes was publicly launched in January 2010. The service allow social publishers to receive notifications for relevant campaigns on their smartphones.
The company is launching a mobile app that is available on the iPhone and Android platforms (http://mylikes.com/mobile).
The MyLikes mobile app allows users to take a photo of what they like (e.g., a brand, venue, product, service, retail store), tag its location and publish via the MyLikes platform onto Twitter, YouTube and Facebook.
The company, which currently employs 9 people, has over 1,000 advertisers including major brands like Coca Cola, Discovery Channel, Universal Pictures, Axe Hair products, Sony Music, Microsoft, 1-800-Flowers, and BH Cosmetics.