Mercury, a Pawtucket, Rhode Island-based direct marketing company, has received a debt and equity financing of undisclosed amount.
Angel Street Capital and Dover Partners lead the equity round while Bristol County Savings Bank provided debt financing.
The company intends to use the funds to develop and launch its TWOBOLT Marketing Technologies division, which will provide a marketing platform that will offer measureable ROI through an easy-to-use online interface, targeted specifically for the small business market.
The official launch is scheduled for September of 2011.
Established in 1953, Mercury partners with clients to define sales and performance objectives and execute successful campaigns with measureable ROI.