MaxPoint Interactive, a Cary, NC-based developer of real-time neighborhood-level targeting technology for online advertisers, has raised $8m in its second funding round.
The round was led by Madrona Venture Group, with participation from Trinity Ventures, which led the company’s previous $3m financing.
In conjunction with the funding, Len Jordan, venture partner at Madrona, joined MaxPoint’s board of directors.
Led by CEO and co-founder Joe Epperson, MaxPoint employs proprietary data-driven technologies to drive in-store purchases for national and regional brands. By combining multiple data sets to form customized neighbourhood profiles based on the characteristics and interests of the people who live there, it identifies the best potential customers for any brand – both interested and capable of purchasing products.
Founded in 2007, MaxPoint also operates offices in New York and Austin.