Legolas Media, a New York, NY-based next generation audience marketplace, closed $5m in Series B venture capital funding.
The round was led by Valhalla Partners, with participation from existing investors Greylock Partners and Blumberg Capital.
The company intends to use the funds to expand services to better serve its existing client base.
In conjunction with the funding, Kiran Hebbar from Valhalla Partners will join Legolas Media’s board.
Founded in 2009 and led by co-founder and CEO Yoav Arnstein, the company has developed a solutions that is designed to connect advertisers to publishers and help them maximize ad performance and revenue in a direct, guaranteed manner.
Agencies and advertisers can use the platform to build proprietary audience segments and target them across a range of integrated publishers.
Legolas also has offices in Ramat Gan, Israel.