INVISION, Inc., a New York-based provider of advertising planning and sales solutions to the media industry, received a US$6.0m debt financing from Wellington Financial LP.
Silicon Valley Bank also provided a $2.5m line of credit as a part of the transaction.
The company intends to use the funding to develop and start commercializing the DealMaker Crossroad (DMC) integrated sales and commercial operations platform as well as DealMaker Digital, a comprehensive digital ad sales planning and management system designed to ease work flow, and provide fast and robust plan generation, deal stewardship, inventory management, and robust revenue reporting.
Founded in 1993 and led by CEO Lynda Clarizio, INVISION is backed by ABS Capital Partners and Garvin Hill Capital Partners and serves cable networks, broadcast networks, television syndicators and Hispanic-focused media.
Clients include Azteca America, BET, Bloomberg, Bravo, CNBC, E! Entertainment Television, Galavision, Game Show Network, G4/Tech TV, TV Guide Network, Hallmark Channel, NBC Universal, ION, Sony Pictures Television, Telemundo, Telefutura, WGN America, Univision, Warner Bros. and The Weather Channel.
The company has offices in New York and Atlanta and northern Virginia.