Clovr, a Boston, MA-based platform that converts banner, text-link, video, or mobile ads into card linked offers, has raised $8.3m in a round of funding. The round was led by Bain Capital Ventures, with participation from sedd investors Kepha Partners and Common Angels.
Led by Founder and CEO Tom Burgess, Clovr Media helps financial institutions to offer special discounts to consumers while in the purchase consideration phase along with providing an immediate reward after the product is purchased. It has built a platform converting banner, text, video, or mobile ads into card linked offers – delivering pinpoint targeting and accountability for online and mobile advertising.
FinSMEs
10/03/2011