Brilig, a New York City-based cooperative advertising data marketplace that enables marketers to preview and project the reach and lift of data into a campaign, raised $1.8m equity financing.
Investors in the round include business angels and Vincent D’Agostino, recently appointed President and Chief Financial Officer of Brilig.
The company intends to use the funds to enhance its technology platform and expand sales efforts. Brilig recently signed distribution agreements with major ad exchanges and Demand Side Platforms (DSPs).
Led by CEO Paul Cimino, the company provides an open and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting.
It allows data sellers to sell their data alone or in combination with other data sources to create unique segments; data buyers to access to a vast library of data sources to better target their online advertising and to predict campaign outcomes.
During 2011, the company will raise a series A funding round.