Adap.tv, a San Mateo, CA-based buying and selling video advertising platform, has closed $20m in financing.
The round was led by Bessemer Venture Partners, with participation from existing investors Gemini Israel Funds, Redpoint Ventures and Spark Capital.
The company intends to use the funds to expand its technology platform, intensify product development, and strengthen its position in the U.S. market and internationally.
Launched in February 2010 and led by CEO and Co-founder Amir Ashkenazi, Adap.tv connects video advertising buyers directly to sellers on a single platform. To date, more than 4,200 sites have adopted the Adap.tv Marketplace as a monetization solution.
The company has sales offices in New York, Los Angeles, Chicago, Seattle and London.