Ybrant Digital, a Hyderabad, India-based digital marketing company, closed a $48m debt and equity financing round.
Investors include Oak India Investments, an affiliate of Oak Investment Partners, and existing backers Asia Pacific Capital and ICICI Bank.
The company intends to use the new funds to develop new technology, expand internationally and explore acquisition opportunities.
In 2010, Ybrant launched its local search platform, Ybrant Reach, in India and acquired the Internet and Search portal Lycos.
Led by Chairman and CEO Suresh Reddy, Ybrant provides digital marketing solutions for businesses, advertisers and publishers. the company’s offering include Facebook Marketing (FBM), a tool designed to reach the right audience with the right ad on the social network, Ybrant Mobile, which provides personalized campaign management and ongoing optimization, as well as In-Game advertising solutions.
The company currently has a global presence, with offices in 16 countries including North America, Argentina, Chile, Uruguay, Mexico, UK, France, Germany, Serbia, Israel, India and Australia, and representatives in Scandinavia, Poland, Italy and Greece.