RockYou Acquires Playdemic

RockYou, a social entertainment company, acquired Playdemic, a Manchester, UK-social based game developer.
Following the transaction, whose amount remained undisclosed, Playdemic will continue to operate independently as a RockYou studio and develop Facebook games for the mainstream audience.
Paul Gouge, CEO and Founder of the company, will lead the studio as VP and General Manager.
Commenting on the deal, Paul Gouge said: “Being a part of RockYou gives us the opportunity to remain creatively independent, while leveraging RockYou’s vast network and expertise at scale to reach a wide audience with our games”.
RockYou intends to grow the user base for Gourmet Ranch, Playdemic’s first title that is currently playable on Facebook.
Founded in 2005, the Redwood City, CA-based RockYou developed the social game classic Zoo World. It operates an ad network that enables brands and game developers to reach and monetize audiences through innovative social advertising solutions.The company is backed by Sequoia Capital, Partech International, Lightspeed Venture Partners, DCM, SK Telecom Ventures and Softbank (see related news).
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