IgnitAd, a New York, and Jerusalem, Israel-based self-service ad optimization solution provider, launched its new product featuring a proprietary predictive analysis and advanced bidding technology (Bid Optimization Management™) that ise designed to help publishers increase their advertising revenue.
To date, the company has secured $2m in funding led by DFJ Tamir Fishman Ventures and JVP Media Labs.
This includes a seed round announced in January 2010.
Led by CEO and co-founder Assaf Roth, IgnitAd provides a user-friendly self-service ad optimization solution that auctions any publisher’s available display ad inventory across ad exchanges, ad networks and other demand-side partners.
For ad networks, ad exchanges and demand-side partners, the company’s solution offers an extended reach and complete publisher transparency and visibility.