Centro Secures $22.5M in Equity Financing

Centro, a Chicago, IL-based technology and digital media services company, has secured $22.5m in equity financing from FTV Capital.

This company intends to use the proceeds from the financing to increase investment in its automated digital media buying software, Transis, and expand sales force targeting mid-tier advertisers and ad agencies. 

Launched in early 2010 Transis is a web-based system designed to help advertising agencies and advertisers run highly customized campaigns across more than 10,000 national and local sites. It has already been adopted by top agencies including Boelter + Lincoln, Burrell Communications Group, Cactus Advertising, Crispin Porter + Bogusky, Echo Media, McKinney, Paramore|Redd and True Media.

In conjunction with the funding, Eric Byunn, partner at FTV Capital, will join the company’s board member.
Founded in 2001 by chief executive officer Shawn Riegsecker, Centro operates 18 offices nationwide to serve over 350 agencies representing more than 1,100 advertisers.

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