Adknowledge, a Kansas City-based operator of an advertising marketplace, has raised over $200m in debt and equity financing.
The proceeds from the financing will enable the company to accelerate its growth through future acquisitions.
In conjunction with the investment, JMI Equity General Partner, Brad Woloson, has joined Adknowledge’s Board of Directors.
The company operates www.bidsystem.com, a marketplace for advertisers who are looking to syndicate their advertisements into different types of non-search distribution on a cost-per-click and cost-per-action basis.
Today, it is used by more than 10,000 advertisers to promote their offers across “hard to reach” segments of online advertising, including casual gaming, email, social networks, display, mobile, and domain inventory.
Founded in 2004, Adknowledge has grown organically and through the acquisitions including Miva, Super Rewards and Hydra. Led by CEO Scott Lynn, the company currently employs over 330 employees and closed with $300m in revenue in 2010.