AdKeeper, Inc., a New York, NY-based online advertising company, has raised $35m in Series B funding.
The round was led by Oak Investment Partners, with participation from existing shareholder DCM, which has increased its ownership stake in AdKeeper.
Other existing investors include True Ventures, Spark Capital, First Round Capital, Lerer Ventures, Stan Shuman, The New York Times Company, Betaworks, David Cowan and Scott Kurnit.
In conjunction with the funding, Fred Harman, Managing Partner of Oak Investment Partners, will join the company’s board of directors.
Led by About.com founder Scott Kurnit and emerged from stealth in October 2010, AdKeeper™ is an innovative online advertising service that allows consumers to save ads for later, without interrupting what thy are doing what they’re doing and. Then, they can go back to their private, personal Keepers™ to review ads they’ve kept. The system works with the simple click of the Keep Button™ which is embedded in the ad during production.
AdKeeper, which currently operates in private beta, will have its rollout in the first quarter of 2011.
Companies using AdKeeper include Allstate, Ally Bank, AT&T, Best Buy, CBS, Ford, Gap, General Mills, InterContinental Hotels Group, JetBlue, Kia Motors, Kmart, Kraft Foods, Macy’s, McDonald’s, Pepsi, Sara Lee, Sears, Showtime, The Advertising Council, The Home Depot, Unilever and Warner Bros.