Magiq, a Newbury, UK-based company that operates an on demand digital marketing solution, recently secured £2m in funding.
Investors include the venture capital firm Beringea LLP and IS Solutions Plc.
The company, which is part of the Speed-Trap (Holdings) Group, a software vendor of patented technologies that analyze how users interact with on-line applications in real-time, intends to use the funds to further develop its on demand digital marketing solution and increase investment in sales and marketing.
Founded in 2009, Magiq provides marketers with cloud-based, pay-as-you-go, online services that compile and use customers’ online behaviour and history to optimize and personalize digital marketing communications to the individual.
It is designed to help marketing teams increase conversion rates, improve customer experience and increase customer engagement with the site, brand and products.