Attraction World Receives £6.9M Investment from Maven Capital Partners

Attraction World, Ltd, a Birmingham, UK-based provider of tickets for global tourist attractions, has received a £6.9m investment led by Maven Capital Partners.
The new funding will be used to further develop the business, including support for the roll-out of the company’s products and services into Germany.
Founded in 1996, Attraction World provides travel agents with integrated access to global attractions, improving their customer offering and creating cross-selling opportunities.
The company, which also plans to expand into overseas markets in the coming years, has exclusive trading partnerships with key UK travel organisations such as Thomson, Thomas Cook, Co-op Travel and First Choice and has developed relationships with major global theme parks, such as PortAventura in Spain and Disney, Universal Studios, SeaWorld and Busch Gardens in the USA.

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