YuMe, Inc., a Redwood City, CA-based video advertising technology company, has received a strategic investment from Intel Capital.
The funds will be used to develop the company’s monetization solutions across PCs, mobile devices, and consumer electronics (CE) devices.
YuME’s ACE technology platform provides publishers with a complete set of cloud-based ad operations tools that allow them to simplify video ad management functions across all connected device channels online, mobile, and IPTV. ACE for advertisers is an end-to-end, buy-side video campaign management system that provides an enterprise-class solution and professional services package.
In addition, YuMe’s video ad network aggregates video content, representing hundreds of premium publishers and helps advertisers reach their target audience at scale, even as their viewing behaviors shift between devices over the course of the day.
The company’s shareholders include Accel Partners, BV Capital, DAG Ventures, Khosla Ventures and Menlo Ventures.
FinSMEs
18/11/2010