Raises £5M, a London, UK-based e-commerce company specializing in veterinary and pet retail, received a £5m equity financing.
The round was led by Iris Capital, which joins a group of private investors in the UK and Europe.
The investment will allow the company to grow its e-commerce business on a European scale and develop new sales channels. currently has a catalogue of over 11,000 products including high quality pet diets, supplements, medicines and accessories. It also offers veterinary prescription medicines, processed by a team of vets and pharmacists. Clients can access advice and assistance from veterinarians, via a live chat function. The web site also publishes news and advice related to animal health and medicine. was founded in 2007 as a socially responsible alternative in pet health care by Ivan Retzignac, its CEO, and veterinarian Andrew Bucher, its Chief Veterinary Officer.

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