Connexity, a Ventura County, California-based interactive advertising platform, has closed a seed funding round of undisclosed amount with Persistence Partners.
The company is developing new software and hardware architectures to improve the relevance of interactive advertising.
As also explained by Dave Gross, CEO of Connexity and a Managing Partner at Persistence Partners, the platform uses its capabilities of social networking, recommendation engines and online media buying and selling to get advertisers and publishers together.
It occurs through a process of systematic, service and performance driven disintermediation, which is designed to improve the quality of Internet advertising to the consumer and improve the yield to both advertisers and publishers.
The company is currently in the process of hiring software engineers, web developers, and interactive media professionals.