Clovr Media, a Boston, MA-based developer of a platform that provides financial institutions and advertisers with a new way to bring Card Linked Offers to their customers, has received $1.5m in seed funding from Kepha Partners and CommonAngels.
Clovr Media is the latest venture from Tom Burgess, a seasoned executive in online and wireless interactive marketing and technology. Prior to founding Clovr Media, Burgess founded and served as CEO of Third Screen Media which was acquired by AOL/Time Warner in 2007.
It provides financial institutions and advertisers with a new and relevant way to connect with consumers bringing Card Linked Offers to their customers. Clovr Media has built a platform that converts banner, text-link, video, or mobile ads into Card Linked Offers (CLOs), which provide savings and reward experiences that reflect customers’ needs and preferences and create the opportunity to build a lasting relationship.