Buddy Media, a New York-based Facebook management system, has raised $23m in Series C funding.
The round was led by Institutional Venture Partners (IVP), with participation from existing investors including Softbank Capital, Greycroft Partners and Bay Partners.
According to a press release, the capital infusion will enable the company to triple employee headcount to 300 in the next 18 months, as well as execute other marketing and growth initiatives.
Buddie Medie currently employs more than 100 people in its new 25,000 square foot offices in mid-town Manhattan.
The company’s Facebook management system, called “The Buddy Media Platform”, is web-based marketing software that provides companies with administrative tools to connect with their current and future customers, using the power of the social network.
In conjunction with the funding, Steve Harrick, General Partner at IVP, has joined Buddy Media’s board of directors.
Customers include Anheuser Busch, Procter & Gamble, Starwood, Delta, Southwest Airlines, Unilever, Samsung, L’Oreal, the National Hockey League and others.