Vriti Infocom Pvt Ltd, a Noida, India-based exam preparation company, has closed a US$5m Series B round of funding.
The round was led by JAFCO Asia, with participation from Intel Capital, which had previously invested in the company’s Series A round in 2008. In conjunction with the funding, Murli Ravi, of JAFCO Asia, joins Vriti’s board of directors.
The company’s business model creates a “Knowledge Exchange” where students consume practice examinations and content aggregated from numerous authors and publishers. This is distributed via schools, coaching classes and colleges and made available in classrooms or online via each institution’s website. The exchange also provides students with national-level comparative performance assessment reports and granular and personalized study tips. Virti’s cloud-based proprietary nationwide platform has seen over 450 partner deployments in schools, coaching centres and colleges with over 375,000 students enrolled.