Merkle, a Columbia, MD-based large customer relationship marketing agency, has received a minority equity investment from Technology Crossover Ventures (TCV).
As a result of the transaction, Merkle gains access to TCV’s vast network, industry experience and funding to further enable the rapid expansion of its CRM, Marketing Technology and Digital Marketing capabilities.
In conjunction with the investment, David Yuan, a principal at TCV, will join the company’s board of directors.
By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate its Integrated Customer Marketing™ programs. Merkle’s customers currently include Dell, Geico, DirecTV, Wendy’s, American Cancer Society, OnStar, Urban Outfitters, T.G.I. Friday’s, Disney and Microsoft.
The corporation also operates offices in Boston, Chicago, Denver, Little Rock, Minneapolis, New York, Philadelphia, Seattle and Hagerstown, Md.