Trada, a Boulder, Colo.-based developer of a paid search marketplace, has closed a $5.75m Series C financing.
The round was led by Google Ventures, with participation from original investor Foundry Group, which led a $2.2m financing earlier this year.
Launched in March, Trada’s crowdsourced paid search marketplace allows businesses and advertising agencies spending between $5,000 and $50,000 per month in paid search to run search marketing campaigns on Google, Yahoo! and Bing.
The funding will enable Trada to accelerate the expansion of its marketplace to serve international markets, grow its agency model and diversify beyond paid search into other types of online advertising, such as display.
In conjunction with the funding, Rich Miner, Partner at Google Ventures, will join Trada’s Board of Directors.