Click Forensics, Inc., an Austin, TX-based provider of online advertising and audience verification solutions, has closed a $6m Series C funding round. The investment was led by Austin Ventures, with participation from Sierra Ventures and Shasta Ventures.
The funding will enable the company to expand development and marketing of new audience verification and traffic quality management solutions.
Since 2006, Click Forensics has provided audience verification solutions for top online marketers, advertisers, agencies, publishers and ad networks including companies such as Progressive Insurance, GenieKnows, Adknowledge, eZanga, Moxy Media, Turn, Traffic Engine, Vegas.com.
In February of this year, the company announced a beta program for its display ad verification platform. Click Forensics has amassed data on billions of ad impressions and clicks, which it uses to refine and develop sophisticated machine-learning algorithms that filter unwanted audiences and measure the value of audiences that view ads.
FinSMEs
30/06/2010