Chango, a Toronto, Canada-based integrated search marketing demand side platform, completed a $1.4m Series A financing.
Metamorphic Ventures and Geoff Judge have joined existing investors iNovia Capital and Extreme Venture Partners.
In conjunction with the funding, Lewis Gersh, Managing Partner at Metamorphic, and Geoff Judge, angel investor and cofounder of 24/7 Real Media, will join Chango’s board of directors.
Chango’s platform is specifically designed to enable search marketers and agencies to extend existing search campaigns to the billions of daily impressions available on real-time ad exchanges.
Search engine marketers target users by matching keywords against searches being performed. However, once a user has left Google, Yahoo!, or Bing, marketers cannot continue to target him, even if they know the user is interested in the product.
Chango has the capacity to capture the recent search activity of millions of users, anonymously cookies them and re-targets display ads if they match a specific campaign keyword.
The company has also opened a US sales office in New York.