WordStream, a Boston, MA-based Internet marketing software company, has secured $6m in series B financing.
The round was led by new investor Egan-Managed Capital, with participation from existing investor Sigma + Partners.
The company will use the funding for continued growth and expansion of its search marketing tools for search engine optimization (SEO) and pay-per-click (PPC) advertising.
WordStream provides an online keyword workbench for conducting keyword discovery, keyword research, keyword grouping, keyword optimization, search marketing workflow and for turning research into action.
In conjunction with the funding, the company appointed Frank Andrasco, a Partner at Egan-Managed Capital, to its board of directors.
Since its launch in early 2009, the company has grown from four founding employees to more than 35, and already more than 500 businesses worldwide rely on WordStream software to help power their PPC and SEO marketing efforts.