stickybits, Inc., a New York-based start up that allows people to attach digital content to real world objetcs, has raised $1.6m as part of its first round of funding.
New investors First Round Capital and Lower Case Capital have joined existing investors Mitch Kapor and Polaris Venture Partners.
In conjunction with the funding, Howard Morgan of First Round Capital, will be joining the company’s board. In addition, Gary Vaynerchuk and Yishan Wong have joined as advisors.
The new capital will enable stickybits to grow the team so that it can increase adoption and integrate with more partners.
Stickybits.com allows people to attach digital content to barcodes. When those barcodes are scanned (via iPhone or Android apps), the user will see all the content that has been attached.