Clarabridge Raises $4.33M

Clarabridge, Inc., a Reston, Va.-based provider of a text analytics software to improve customer experience management (CEM), has secured $4.33m in a mixed securities offering from existing investors and Sanju Bansal, COO of MicroStrategy, who joined the board in late 2009.
This capital infusion will be used to make strategic investments in key areas of the company. By making expansions in sales, support and technology, Clarabridge will further its goal of providing innovative solutions for listening to the voice of the customer, and addressing real world problems that companies face today.
Clarabridge’s Enterprise solution — which delivers text analytics to enterprises either as a standalone software product or via the Internet in a SaaS, subscription basis — has accelerated across a variety of industries including automotive, airlines, consumer packaged goods, entertainment, financial/insurance services, healthcare, hospitality, market research, retail and technology.
The company recently added a self service solution, Clarabridge Self Service, which was developed for market research firms, smaller organizations and ad hoc projects for departmental use in order to reduce the burden they face in processing text-based data.
Users can upload and analyze text-based emails, open-ended comments from surveys, transcripts, social media content, and any other textual data sources via a self service online portal.
Clarabridge customers include AOL, B/E Aerospace, Capital One, Choice Hotels, Expedia, Gaylord Hotels, H&R Block, Intuit, Marriott International, QVC, Inc., Sage North America, United Airlines, Walmart, Walgreens, and Wendys International.

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