3DiJoy Corporation, a Shanghai-based provider of motion-sensing video game solutions for cable set top boxes (STBs), PCs, and other consumer electronic (CE) devices in China, has entered into a definitive agreement to receive a US$6m investment from China Digital TV Holding Co., Ltd. (NYSE:STV).
Through the deal, which is subject to the completion of customary due diligence and closing conditions and expected to close in the second quarter of 2010, China Digital TV, a provider of conditional access systems to China’s expanding digital television market, will acquire a 24% equity interest in 3DiJoy.
3DiJoy develops advanced motion-interactive software and wireless remote controls, which could turn STBs and PCs into motion-sensing gaming consoles. It runs on Linux and Microsoft Windows operating systems.
The company holds over 20 patents in motion gaming technology, and owns a large portfolio of algorithms, software, and hardware designs.
3DiJoy’s current OEM customers include HP, Philips, Lenovo, Haier, and Singapore Telecom.
Commenting on the deal, Mr. Li Hsu, 3DiJoy’s president and CEO, was quoted as saying: “China Digital TV’s investment is built on a significant level of synergy and strategic direction between our two companies. “Together, we have a shared vision to bring the best motion-sensing interactive gaming experience into the living rooms of China.
“China Digital TV’s strong network in the digital TV space, coupled with 3DiJoy’s extensive portfolio of motion-sensing gaming technology, will result in a complete solution that will set new standards in advanced motion video gaming on open platforms”, he added.