Simulmedia, a New York, NY-based media marketing company which supports television networks in improving program ratings, has closed an $8m Series B round of financing led by Time Warner Investments.
Existing investors Avalon Ventures and Union Square Ventures also participated.
In March 2009, Simulmedia raised $4m in a Series A round.
The new funding will be used to continue development of the company’s predictive technology platform and marketing services, which collectively are aimed to enable broadcast and cable networks to build audiences for their shows effectively by delivering the right promotions to the right viewers at the right time.
FinSMEs
21/04/2010