Adenyo, a mobile marketing software company operating in North America and Europe, has secured US$26.9m in financing.
The financing includes a US$17.2m institutional round led by Genuity Capital Markets and US$9.7m in private placements since July 2009.
The company, previously known as Silverback Media, will use this funding to accelerate its growth internationally.
Adenyo’s four technology offerings – mobile marketing and ad serving, mobile storefronts, mobile coupons and payments, and mobile analytics – provide a mobile platform enabling agencies, brands and mobile network operators to create marketing campaigns using a web-to-cloud (SaaS) model that is independent of applications, distribution and mobile devices.
In addition to the financing, the company has appointed Dennis Kavelman to its board of directors.
In North America, Adenyo has operations in Toronto, Ottawa and Montreal, Canada, and Dallas, Texas. In Europe, it has two offices in France, Paris and Aix en Province.